Case Study: Zonda Home
How Zonda Home accelerated their GTM & expanded their data product vision using Dream 💭
Background on Zonda Home
Zonda Home provides market intelligence and housing data to real estate professionals, giving builders, developers, mortgage professionals, and investors with advanced homebuilding databases and localized market snapshots. Their challenge was to get to market as quickly as possible while offering intuitive, interactive presentation layers above and beyond just a raw data feed.
The Challenge
Zonda Home was preparing to launch a new data product but faced several hurdles:
Limited Internal Bandwidth: Their engineering team was fully committed elsewhere, meaning that building a robust user interface in-house could take 6-9 months.
High Development Costs: Hiring external help would incur costs between $250K and $500K, not including ongoing maintenance.
Market Risk: A raw data feed might not resonate with customers who increasingly demand an interface that makes data easily discoverable and actionable.
The Dream Solution
To address these challenges, Zonda Home partnered with Dream. Key benefits included:
Rapid Prototyping: From contract signing on a Tuesday to a functional proof-of-concept by Thursday, enabling quick real-time stakeholder feedback.
Accelerated Time-to-Market: Achieving a 3x faster launch, shifting the timeline from a planned end-of-summer release to an April go-live.
Cost Savings: Bypassing at least $350K in upfront engineering costs, thus preserving budget for further product enhancements.
Enhanced Product Vision: Originally, Zonda planned to sell only raw data. With Dream, they unlocked the potential to offer an interactive, subscription-based analytics platform—so compelling that Doug’s team is even considering replacing Tableau as their customer interface.
Doug Heady
SVP of Data Products
“Dream allowed us to go from contract signing to a functional proof-of-concept in just 48 hours. This rapid iteration fundamentally changed our go-to-market strategy and has opened up new revenue channels.”
Andrew Ravazzi
Lead Product Engineer
“Handling all our data, I was impressed by how quickly Dream brought it to life—just days after finalizing our data structure. Their white glove service and attention to detail ensured our design system was fully integrated and on brand.”
Considerations and Early Observations
Continuous Innovation & Rapid Iteration: Dream is evolving at an unprecedented pace, with new enhancements and refinements rolled out almost daily. The platform is designed to adapt quickly to customer needs, ensuring that Zonda Home—and other businesses—are always working with the most advanced version of the product. The Dream team works hand-in-hand with customers, providing high-touch support and incorporating feedback in real time to enhance the platform’s capabilities.
Organizational Commitment to AI: Adopting Dream means embracing a modern, AI-driven approach to product development. Instead of being constrained by traditional build cycles, companies can move at the speed of AI, reducing overhead and accelerating time to market.
Seamless Integration: Dream seamlessly adopts existing design systems and tech stacks, allowing companies like Zonda Home to maintain brand consistency while rapidly expanding their product offerings. As Dream continues to evolve, it remains highly adaptable to customer needs, ensuring scalability and ease of integration without disrupting existing workflows.
What this means for your business
If your business relies on data to drive revenue, consider these points:
How can you monetize your data beyond raw feeds?
Do you have the in-house resources to build a competitive interface quickly?
Is your organization ready to commit to AI-driven product development to move at the speed of innovation?
Dream is designed to help data-driven businesses launch new products faster, save substantial engineering costs, and unlock previously untapped revenue opportunities—all while integrating seamlessly with your existing systems and design language.
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